Some marketing facts about women
Posted on
January 27, 2007 by
dc
Do you know that …
women are now the dominant economic force in the US?
women are controlling nearly 85% of household income.
there are more women than men online in North America.
Between men and women, who do you think make more of the purchasing decisions in the following markets?
• Books
• Homes
• Cars
• Clothing
• Household goods
• Entertaining
• Dining
It shouldn’t surprise you the answer is women in all the categories. The fact is women are the dominant buying force in almost every market. Except for porn, I think.
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