choosing the right product for your online business

Posted on September 12, 2007 by dc

When you first start your online business, the first and most obvious question you will ask yourself is: what am I going to sell? After doing some web research, here are the points to consider when deciding the answer to that question: • Is it light and easy to ship? • Is it a digital good that is downloaded (e-book or software)? • Is it perishable or fragile? • Does it have to be seen and held (designer fabrics, perhaps) • Is there enough demand to make your venture profitable? • Does it have little competition from large online companies (niche products)? The last two characteristics are the ones that can be hard to pin down. Here is a generally accepted method of arriving at an idea of how heavy the demand and competition is for a product.