does your website has a brand?
While reading Al Ries’ book on branding and the internet, I start to ponder about what web marketing and branding really mean. From my findings, web marketing and branding means promoting your website – it essentially means getting Internet traffic and taking the online community to the portal of your website. It would also include giving it a positive image that relates to integrity, reliability and authenticity.
Web marketing and branding also means positioning your website, its name and the products and services therein, to a specific target market or audience in the online community. It means molding your company to be one that can be trusted – and one that is an authority in the industry it is in. It means taking hold of your website and giving it a touch of class and functionality, a dose of charm and usefulness – all in the focused effort of establishing your name in cyberspace as the company of choice in your field and the website of preference – in getting valuable information and in doing business with.
Does your website has a brand?
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