finding the right niche

Posted on October 25, 2007 by dc

Finding the right niche for what you have to sell isn't really all that difficult. Just think about who the people are who would be most interested in what you have to sell. For example, if you have concocted a shampoo formula that will take chlorine out of a personís hair, you canít compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a website to advertise your product JUST to people who have swimming pools. In essence, niche marketing is selling a product or service to those who want or need the product the most.