a guide to Google Adwords

Posted on November 07, 2007 by dc

After all the months of researching, reading and experimenting, my hubby has finally made some money in his internet marketing journey. While our internet marketing mentor kept telling him how Google adwords will make him lose heart fast, he continues to explore and test out different strategies to witness some personal success. I am proud of his perseverance.

For the benefit of those who aren’t familiar with Google Adwords, this is one of Google’s advertising services. Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic but it can also mean instant cash flow problems if you do not know how to use it effectively.

If you are keen to know more about how to use Adwords in your online advertising campaigns, this Google Adwords Guide is for you. This informative guide is prepared by PayPerClick expert, Steve Baker, which shares his experience on everything you need to know about Google Adwords. Not only is the guide good for beginners, it’s for anyone who wants success with Adwords. My hubby can tell you that this is one area he hasn’t yet mastered and he’s still experimenting with different strategies in his campaigns. Besides the guide, you may like to read up the articles in Steve Baker’s blog and learn a tip or two from him.

Category Internet marketing

2 Comments

1
Tenders
“PageRank Uncovered” by Chris Ridings and Mike Shishigin is also useful guide for web marketing and SEO.

I’ll check it out – thanks!
November 7th, 2007 at 4:42 pm
2
Derrick Tan
Yes. I must agree that Google Adwords makes you lose heart in a bullet fast way. You will be caught in a dilemma when you first started and no conversion is happening. You will try to delete or pause the whole campaign but on the other hand, there won’t be any conversion if you close the campaign.

Anyway, we shouldn’t be relying on Google Adwords in the long run. Adwords should be used when there’s really no impressions in the natural search engine. We should focus more on the generic portion of search engine optimization.

Just my 2 cents worth.

Great tips, Derrick. I’ll pass this info to my internet marketing hubby here!
November 7th, 2007 at 6:42 pm