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More than seventy five percent of the businesses today have replaced calls with emails, and in the process has lost the personal touch. The reason why businesses do this is that feel awkward to face rejection when speaking directly to the customer. It hurts less to hear a ‘no’ though an email. Some people get tired of hearing the voicemails repeatedly. They think it’s a better idea to switch to emails. I’m guilty of this.

But the truth is, it is not the best idea to replace calls with emails when contacting with a potential client. When trying to sell products or services to a new client, it is not possible to gain customer’s trust through an email, which makes the foundation of a long-term relationship, weak. Some reputable firms think that they are recognized in the market but they forget that there are strict spam filters installed, these firms take the risk of sending introductory emails to potential customer. There are very little chances that the customer will receive the email and will read it. But when calling a potential customer, there is a higher probability of the customer receiving the call and all the resources invested will be put good use.

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