email marketing, an effective marketing tool
Posted on
November 14, 2007 by
dc
In the last one year, we have been sending regular emails to our subscribers as part of our marketing and communication tool. Now that the year is coming to an end, we are evaluating new email marketing softwares since our current one isn't delivering certain features that we want.
We were often ask about how often do we send an email to our clients? This can be tricky to determine. It really depends on your products or services and your target market. You want to keep your business name fresh in the mind of the consumers but they will stop reading the emails from you if they become too frequent. Some businesses do them weekly or monthly. Others choose to only send an email when there is a huge promotion going on. A business newsletter is a great way to contact the consumer monthly with fresh information. You also want to give consumers a very simple way to change their email address as it is very common to change email service providers.
If you have not tried out email marketing for your business, check out iContact Email Marketing Software which also serves as a blogging tool and contains more than 400 pre-designed templates for your use. iContact allows you to track the open and clickthrough rates which help to determine the campaign's effectiveness. To gain a complete insight of the software, check out the video on the website or opt for a free trial instead.
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