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This phrase has been used very commonly among my circle of business friends and it doesn’t matter what kind of business you are in – home office, online business, running a retail or even a plasma cutting business, the term ‘relationship marketing’ is becoming more important in this new era.

Basically, relationship marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.

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