how email marketing can help businesses
As more people begin to feel the pressure of the current economic situation, I foresee that there will be a rise of internet marketers in the virtual world. As it is, more people are discovering the vast opportunities that exist in the online industry, whether it’s managing an online store or using a website to promote offline products.
Since the last few years, DH has been focusing on email marketing as the core marketing channel of our seminar business. I have to credit him for his determination and enthusiasm in reaching to our customers via email marketing. Previously, we spent lots of money on direct mailing and the response and conversion rate did not justify our investments. If you are new to marketing to your customers via email, it’s time to explore the potential in email marketing solutions. When choosing an email marketing software, there are several factors to consider. Here are some of them after my brief review at the InterSpire website:
1) Try out the free trial or demo. You can get a 30 day free trial at InterSpire. This is especially useful if you are new to email marketing and want to make sure the interface and features match your needs. You can also discover the versatility and convenience of the platform and test out the customer service provided by the company. Some companies require you to submit your credit card details but InterSpire does not require you to do that.
2) Pricing. Evaluate the different pricing packages available and decide which one suits your business. This would normally be the next factor to consider once you have watched a demo or tried out the email marketing tools itself. In all businesses (off line or online), it is necessary to put in a certain amount of investments. Think about it as your advertisting and marketing costs.
3) Features. A free trial allows you to understand how an email marketing campaign works. Along the way, you will also discover how customized templates and bulk email marketing can improve your productivity and increase customers’ responses. Besides email personalization and managing your email lists, you can even check your email content for spam keywords before sending it out to your subscribers.
Creating a campaign via email marketing also means that you can work from anywhere in the world with your laptop as long as you can find an internet connection. We have personally found that email marketing provides the best returns on investment for both online and offline businesses. It works great for those who work from home too. Try out the free demo by clicking the links above.
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I must admit that I have never used email marketing for fear of spam problems
March 10th, 2009 at 7:37 am