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Next month, we’ll be having our online corporate branding workshop. In today’s crowded business market, companies – whether big or small – are competing more than ever to deliver their message. As companies launch all kinds of advertising and marketing campaigns to lure consumers, it becomes more difficult for one message to stand out. Additionally, the increasing cost of marketing a new product or service makes it critical for a company to come up with an efficient strategy to promote its business. Read the rest of this entry →

While reading Al Ries’ book on branding and the internet, I start to ponder about what web marketing and branding really mean. From my findings, web marketing and branding means promoting your website – it essentially means getting Internet traffic and taking the online community to the portal of your website.  It would also include giving it a positive image that relates to integrity, reliability and authenticity. Read the rest of this entry →

Have you taken your brand strength test? Few days ago, I came to know about Brand Identity Guru and did a quick test of our company’s brand strength. I hope you know by now the important of brand building even if you are running a home business or small online store. Whatever business you are involved in, a strong brand creates leverage, value and identity. Read the rest of this entry →